When you go off into the real world, you need to find a way to stay a student. Continue to learn and surround yourself with those who want to learn.
You have to learn to be unafraid when you’re a nobody, because you’re going to be really fucking afraid when you’re a somebody and all the lights are on you.
Whatever tone you choose, the more you can make your copy sound like one person talking to another, the better.
This helps to disarm and engage the reader. Perhaps pick a friend, neighbor, or relative who might be a typical consumer.
This will help you to get under their skin and talk their language.
Being creative makes you a weird little beast because everything seems so bloody interesting for some strange reason
Grit is the disposition to pursue very long-term goals with passion and perseverance. And I want to emphasize the stamina quality of grit. Grit is sticking with things over the long term and then working very hard at it.
Grit is living life like it’s a marathon, not a sprint.